Tag: Millward Brown

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa ...

Programmatic media buying systems must do more than simply access cheaper and more targeted impressions. Marketers need to “empower” these ...

Vodacom’s ‘Baby’ ad was South Africa’s Best Liked Ad of 2013, according to Millward Brown’s annual list of South Africa’s ...

A survey by Provantage and research company Millward Brown to measure the effectiveness of airport.tv advertising has revealed some remarkable ...

Just which were South Africa’s favourtie advertisements for 2012? Millward Brown has issued its Best Liked Ads list that celebrates ...

Millward Brown has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. The ...