There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers. Smart devic... Read more
Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with a great many other variables, as futurefact research shows. Race, as we’re a... Read more
Smartphone adoption is accelerating in South Africa and the rest of the world. This is good news for digital marketers since it will bring more of our customers online in the next few years... Read more
