Unpacking the winning ingredients for the ultimate media mix in South Africa
We know that understanding media placements is getting more complex, changing media behaviour adds to the mix and it’s imperative ...
Read more
Tag: Monique Claassen
Media Reactions: The online-offline, consumer-marketer, and brand-ad equity divides
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...
Read more
Finding the creative sparkle to forge powerful connections
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for ...
Read more
The art of integration: Making multi-channel campaigns work
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.
Read more
Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
Read more
Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
Read more
