History in the making: Why Springbok Women are a brand investment
The 2025 Women’s Rugby World Cup in England has already broken records. More than 375 000 tickets have been sold, ...
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Tag: Mscsports
Media Moves: Burson launches AI-powered tool, Mscsports scores Telkom’s sponsorship business, African Bank appoints Elouise Boezak as head of communications
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Burson launches ...
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AI in sponsorship: Beyond the buzzword
In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted ...
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Tackling sponsorships the Springbok way
The Springboks' remarkable transformation from a brand struggling to secure sponsorships to one boasting around 30 partners in 2023 offers ...
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‘Salads don’t win scrums’
As we commemorate Youth Month, it's crucial to reflect on the role models who inspire our youth. As a mother ...
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Four key lessons for a small broadcast rights holder
In sports or entertainment, a rights holder holds exclusive broadcast rights to distribute certain content or properties. For example, in ...
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