The challenge to ‘massify’ vital messaging in a national emergency
Getting the message out is particularly complicated in a country like ours. Those who are resource-poor are generally also information-poor ...
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Tag: NAB
Interim data highlight radio’s powerful appeal for SA youth
Interim radio listenership data, released by the Broadcasting Research Council of South Africa (BRC) for quarter 1 of 2021, show ...
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Does drive time even matter anymore?
In times of crisis and great flux, radio continues to provide trusted information, entertainment and a sense of routine. But ...
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Industry mourns Bob Mabena, a man who mentored, guided and helped transform radio
The unexpected death of broadcasting legend Bob Mabena has left South Africans reeling in shock. Only 51 years old, Bob ...
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Broadcasting by the numbers
Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, both in audiences, choices and ...
Read moreDetailsPrimedia joins the broadcast of the National Anthem to mark the start of national lockdown
Today, 27 March 2020, Primedia Broadcasting will be playing the South African National Anthem at 13h00 across all its radio ...
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