OMC | The Media Online

First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards

Posted By: TMO Partneron: May 13, 2021In: Out of Home, Provantage Press Office

[PRESS OFFICE] Outdoor Network has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid billboard Read more

How does out of home measure up?

Posted By: Lyn Joneson: November 03, 2020In: Out of Home

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more

Evolution of the billboard: A look at the growth of digital billboards in SA

Posted By: Jacques du Preezon: July 03, 2020In: Out of Home

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more

We’ve done it! Now OMC can give accurate performances for digital OOH campaigns

Posted By: Trish Guilfordon: April 28, 2020In: Out of Home

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more

OOH, that hurts!

Posted By: Alasdair Mulleron: April 14, 2020In: Out of Home

While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more

ROAD research changing South Africa’s out of home landscape

Posted By: Michael Bratton: April 03, 2018In: Out of Home

Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more