Tag: OMC

Despite the strides the out of home (OOH) industry has made in audience measurement, collaboration and data transparency, outdated myths ...

Audience data from The Outdoor Measurement Council’s ROAD survey – reliable research based on international gold standards – proves out-of-home ...

The out-of-home (OOH) advertising sector in South Africa has experienced growth in the expansion of digital screens across various environments. ...

With over 600 delegates from 58 countries gathered in the vibrant heart of Mexico City, last week’s World Out of ...

Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...

Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...