OMC | The Media Online

Evolution of the billboard: A look at the growth of digital billboards in SA

Posted By: Jacques du Preezon: July 03, 2020In: Out of Home

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more

We’ve done it! Now OMC can give accurate performances for digital OOH campaigns

Posted By: Trish Guilfordon: April 28, 2020In: Out of Home

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more

OOH, that hurts!

Posted By: Alasdair Mulleron: April 14, 2020In: Out of Home

While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more

ROAD research changing South Africa’s out of home landscape

Posted By: Michael Bratton: April 03, 2018In: Out of Home

Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more

Fusion needed in South African media research

Posted By: Michael Bratton: March 26, 2018In: Research

Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more

2018 is the year of the rooster: Time to crow about out of home!

Posted By: Lyn Joneson: February 09, 2018In: Out of Home

Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more