Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
For the first time the out of home media sector is able to show accountability for media plans and client spend. Read more
It’s common knowledge that the first casualty during a recession tends to be the marketing budget. All the best advice provided from around the world tells us that this is not the time to cu... Read more
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been well founded, but many were not. These unflattering remarks have touched... Read more
