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As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital ...
Read moreThe OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
Read moreWhile billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest ...
Read moreHaving been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
Read moreMedia strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
Read moreSavvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or ...
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