Transforming OOH through the OMC
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...
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Tag: OMC
OMC update: With change comes more refined results
The OMCs change to a new partner and new software is one that will no doubt get even the most ...
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First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards
Outdoor Network has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid ...
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How does out of home measure up?
Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...
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Evolution of the billboard: A look at the growth of digital billboards in SA
As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital ...
Read moreDetailsWe’ve done it! Now OMC can give accurate performances for digital OOH campaigns
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
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