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The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...
Read moreThe Out of Home Measurement Council has announced the long awaited launch of the Outdoor Industry Audience Research. A panel ...
Read moreThe OOH media owner pre-launch (previously scheduled for the 11 May) has been postponed. All owners are now invited to ...
Read moreSouth Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
Read moreIt’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home ...
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