Why your brand’s credibility is now more valuable than a pretty website
South Africa has entered a trust economy, where credibility influences purchasing decisions more than polished branding alone. A 2024 PwC ...
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Tag: online reputation management
Tools of the online reputation management trade
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and ...
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The business of social to drive IT spending over the next five years
Marketing directors in many organisations are soon expected to spend more money on technology than their CIOs and IT directors, ...
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You can’t escape online reputation risks – but you can manage them
Most companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure ...
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#ANC100 sparks action on social networks
It’s a fact that when it comes to unfolding events, the social networks provide news junkies with up to the ...
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How to create a listening organisation
Social media has given your customers a voice. This could be positive for your business if you are listening, learning ...
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