TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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Tag: OOH
‘Listen more and talk less’: The way to gauge client needs
Chris Hitchings has left DStv Media Sales to becoming sales and marketing director for JCDecaux in South Africa.
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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Provantage Media Group concludes settlement agreement with Competition Commission
Out of home operator, Provantage Media Group, is the latest media company to reach a settlement agreement with the Competition ...
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The global rising star that is OOH
The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves ...
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Absolutely brilliant billboards…
Two stunning out of home media campaigns show the medium's creativity. One is in Spain, and the other in Johannesburg.
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