Traditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic OOH data. But a Cape Town company has come up with a solution. D... Read more
Dentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with a clever play on words, creating not only a lasting impression in the minds of consumers but c... Read more
We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little simplistic but this presents great opportunity for brands... Read more
Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed the way out of home (OOH) companies do bus... Read more
