Tag: out of home Africa

Traditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic ...

Dentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with a clever play on words, creating ...

We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little ...

Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed ...