Tag: OUt of Home Measurement council

Despite the strides the out of home (OOH) industry has made in audience measurement, collaboration and data transparency, outdated myths ...

Audience data from The Outdoor Measurement Council’s ROAD survey – reliable research based on international gold standards – proves out-of-home ...

With over 600 delegates from 58 countries gathered in the vibrant heart of Mexico City, last week’s World Out of ...

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...

Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...

Traditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic ...