Tag: Out of Home media

Provantage Media Group has acquired a controlling share in specialist media owner, Green Advertising, a company that has media rights at ...

One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...

The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People ...

In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...

While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says ...

What is the impact of the growing emerging market segment and why is this consumer becoming increasingly important to brands ...