Tractor Outdoor and UrbanSigns now a fully formed partnership
Urban Signs has combined forces with Tractor Outdoor to form Urbantrac, which will be run and operate exclusively under the ...
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Tag: Out of Home media
Take a drive towards a programmatic DOOH ‘pDOOH’ future
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, ...
Read moreLevelled lockdown presents fresh opportunities for savvy OOH advertisers
With the levelled lockdown starting on 1 May, movement is gradually returning to the outdoor arena, giving OOH media owners ...
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JCDecaux teams up with government to fight COVID-19
JCDecaux is providing unsold inventory to the health dept and GCIS, but needs sponsors to help with production and flighting ...
Read moreStanding together for the greater good
To help combat the shortage of masks, Polo has put together a task team in their shirt factory in Atlantis ...
Read moreOOH is a nifty adaptor to the multiplatform digital landscape
Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem.
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