A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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Tag: PAMRO conference
First on TMO: Bursary students learn from the research pros at #PAMRO2019
PAMRO’s commitment to the industry and its belief in ‘paying it forward’ has led to two students experiencing a once ...
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Data-driven decisions, business risks and inclusive development and growth
SACCI CEO Alan Mukoki was the keynote speaker at this year’s PAMRO conference, touching on everything from economics to politics ...
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First on TMO: PAMRO 2019 kicks off
The 20th edition of PAMRO’s annual conference has kicked off, in Flic-en-Flac, Mauritius, with a fun networking session. Here’s what ...
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Awards Wrap: Women of the Future Awards winners, Financial Mail AdFocus Awards jurors, PAMRO bursaries for students
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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PAMRO takeouts 2018: A billion Africans, the billion dollar question
The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line ...
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