Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Tag: paywalls
From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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Donations or paywalls: What’s best for South Africa’s online media?
Online media has to find alternative ways, other than traditional advertising, to generate revenue. This includes paywalls and donations.
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Can charity save journalism from market failure?
A foundation created by eBay founder Pierre Omidyar and his wife Pam recently announced it’s giving US$100 million to investigative ...
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Don’t just collect data, use it! How newspapers can increase revenue in 2017
As far as the future is concerned, newspapers looking for a one-size-fits-all solution for revenue generation will come up empty ...
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Driving subs: From paywalls to premium content
Last week I attended a talk by Gerard Baker, editor in chief of The Wall Street Journal, examining the curious ...
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