PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...
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Tag: PRC
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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The PRC JIC: More than just an acronym
There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the ...
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