Personalisation is the theme of PwC’s 10th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective, which highlights the increasing momentum of personal and p... Read more
In an effort to future-proof its research and ensure it aligns with real world scenarios, PwC has enlisted the help of media professionals. Read more
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways. Read more
Digital media, such as virtual reality and e-sports, is on the rise while traditional media like newspapers and magazines continues to slide. Read more
Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media professionals raised concerns about its... Read more
South Africa’s Interactive Advertising Bureau (IAB), working with PricewaterhouseCoopers (PwC) has launched its third study on digital adspend in the country. “As the champions of the... Read more
