Getting media right: Marketing in motion
Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.
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Tag: print media
Cash for clicks: This model can’t be the future of journalism
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...
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The power of the written word
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we ...
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On the record: As magazine media, ‘we are no longer print journalists’
CEO of Associated Media Publishing, Julia Raphaely, responds to a recent column by Chris Moerdyk, A lesson for journalists from ...
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The frog in the pot: Will SA’s media agencies end up boiled, not knowing what hit them?
So much of what is happening in SA feels the same as a frog in a pot, with the temperature ...
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#WakandaForever: How technovation is spurring Africa’s media growth
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, ...
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