As AI becomes the norm, humanity becomes the advantage
AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...
Read more
Tag: programmatic
Giving publishers a fighting chance
The Digital Solutions Group (DSG) has launched Broadband into the market with a mission of restoring value to independent publishers ...
Read more
Maximising ROI on programmatic audio buys
In June 2025, I had the privilege of attending the 6th Radio and Digital Sound Broadcasting Summit – Africa 2025 ...
Read more
AI and the elephant in the room
Marketers are well aware of the need to rapidly adopt AI across almost all aspects of their work spectrum, with ...
Read more
Beyond Cookies: How conversions API and server-side GTM are shaping data collection
As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. ...
Read more
EU files antitrust charges against Google: here’s how the ad tech at the heart of the case works
The modern online advertising marketplace is meant to solve one problem: match the high volume of advertisements with the large ...
Read more
