AdJoin launches new African publisher co-operative
New York Stock Exchange listed Rubicon Project (NYSE: RUBI), with MaxAxion and Kagiso Media, have formed a new digital advertising ...
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Tag: programmatic buying
Let’s all play nicely together
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Premium or programmatic: Both have a part to play
South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...
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Innovation comes from inspiration – and no computer has EVER been inspired
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation ...
Read moreDetailsDemystifying programmatic buying and selling
Everyone is talking about programmatic buying and selling as the future of advertising – online at least – but is ...
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