Real-time programmatic power changing media planning and buying
The rapid adoption of technology has changed the way most consumers are engaging with brands in a digital world. Marketers ...
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Tag: programmatic buying
SA’s ad industry must not regress to using outmoded digital metrics for ROI
South Africa’s advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some ...
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Simplification of the datascape and mediascape
Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of ...
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Definitive IAB study on digital adspend kicks off
South Africa's Interactive Advertising Bureau (IAB), working with PricewaterhouseCoopers (PwC) has launched its third study on digital adspend in the ...
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Getting closer to consumer minds in more ways than one
Brand intelligence research firm, the Ornico Group, has continued to diversify its business, entering into a new joint venture. Michael ...
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How online advertising is starting to look like TV in the ’60s
The role of the digital media planner is simpler now, says Cory Treffiletti. The ability to deliver subsets of the audience ...
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