Tag: programmatic

Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are ...

The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: ...

Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is ...

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...

Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables ...

The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...