World of Media: Ad spend outlook for 2019, Publicis Media names new chief executive, major brands pull YouTube ads
The Media Online's weekly round-up of need-to-know global media stories.
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Tag: programmatic
Why ad tech is crucial for publishers
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways.
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When is a view not a view?
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...
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Where is all the great online creative?
The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find ...
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The economics of programmatic DOOH
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure ...
Read moreDetailsWorld of Media: S4 Capital acquires programmatic platform MightyHive, Google launches AI-driven audio news feed, OMD tops global and US rankings
The Media Online's weekly round-up of need-to-know global media stories.
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