Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
A spectacular living billboard is stopping traffic in Rivonia Road. The billboard 'nursery' was created for Checkers to highlight the return of its Little Garden collectible promotion. Read more
[PRESS OFFICE] The start of 2019 sees Hot 91.9FM growing not only in audience and market share but also its strategic partnerships with various iconic Johannesburg landmarks and facilities.... Read more
Veteran South African journalist turned crisis communication adviser Janine Lazarus will be hosting a Media Masterclass on 13 September 2018 in Sandton. Read more
Local brewing company, Newlands Spring Brewing Co. created a sneaky campaign to get Australians, South Africa's hated rivals, to endorse their locally produced beer. Read more
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media? Read more
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