The power of radio is still abused by appalling advertising V2
'I have been banging on about crappy radio advertising for decades now. And I will continue to do so until ...
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Tag: radio advertising
Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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The radio rollercoaster: Brutal or booming times?
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...
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The evolving approach of radio sales houses
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and ...
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Robert Marawa, the SABC and sport: Sometimes the question is merely, why?
The concept of networking radio stations is not new. But what is the thinking behind the decision that Robert Marawa ...
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