The evolving approach of radio sales houses
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and ...
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Tag: radio advertising
Robert Marawa, the SABC and sport: Sometimes the question is merely, why?
The concept of networking radio stations is not new. But what is the thinking behind the decision that Robert Marawa ...
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Getting the best out of a radio advertising strategy
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.
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Government comms challenges and how to address them
Churchill Chawane, the recently appointed head of public sector at Mediamark, provides content and insight into the public sector to ...
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Measuring the multiplier effect of radio
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...
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Getting more attuned to radio audiences
Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...
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