Tag: radio advertising

Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and ...

Radio has defied Newton’s Third Law by meeting every action with an unequal, and often incorporating reaction. Those who predict ...

It was an eventful year for media in 2016, and 2017 looks set to continue the trend. Cindy Diamond, group sales ...

There’s a company in the U.S. called Panoply. You’d probably call them a broadcaster although, technically, narrowcaster might be a ...

What are the challenges radio sales agencies face in a tough economy and what are the solutions for overcoming them? The year ...

Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and ...