The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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Tag: radio advertising
In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
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Tips from programming managers for better radio advertising
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance.
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Finding the hidden patterns in radio measurement
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns ...
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Three rules for selling media successfully
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and ...
Read moreDetails‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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