Full speed ahead: Drive time radio still steering audiences and revenue
Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers are seeking? Or has ...
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Tag: radio advertising
#MediaEntrepreneur: The radio guru, Simon Parkinson
With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about ...
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The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
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Tips from programming managers for better radio advertising
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance.
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Finding the hidden patterns in radio measurement
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns ...
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