Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: Reach Africa
The World Cup audience goes beyond the broadcast
2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...
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Five steps to run your CTV campaign in Africa
CTV is not just streaming TV, it is a multi-platform ecosystem blending television-scale storytelling with digital precision, measurement and targeting. ...
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CTV delivers 30% more ROI, yet remains undervalued in media planning
Follow ROI, not legacy allocation Redefine channel taxonomy for smarter optimisation Optimise for long-term value, not short-term metrics Align spend ...
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CTV is reshaping how brands reach television audiences
CTV advertising is not only for brands with big budgets. CTV is lowering the barrier to TV advertising It connects ...
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FIFA’s TikTok deal marks shift in sports broadcasting
For the first time, FIFA will allow broadcasters to stream World Cup content on TikTok and YouTube. The move marks ...
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