Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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Tag: reach
How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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Boxing clever: FOX Networks has plans for Africa
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der ...
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A ‘hot’ radio story as 91.9FM plans to expand into TV too
Hot 91.9FM has been making waves in the South African radio space over the past three years. Now it wants ...
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India’s OOH scene, chaotic and creative
I have just returned from India. My mind is still processing the deluge of impressions that soaked into it; many ...
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Back to basics: Reach matters!
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...
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