World of Media: BBH retains Barclays account, Google takes down 6m bad ads a day, Spark Foundry wins MCM
The Media Online's weekly round-up of need-to-know global media stories.
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Tag: research
Exclusive: AFSTEREO eyes Africa expansion with its in-depth data and monitoring
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, ...
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BRC struggles to find new CEO
Despite a statement from Broadcast Research Council (BRC) board chairperson Monde Twala in early February that the appointment of a ...
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Update on new Broadcast Research Council CEO
The Broadcast Research Council of South Africa (BRC) is in the final stage of appointing a new CEO for the ...
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How to use various mobile ad formats to amplify your marketing
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel.
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The viral life of Super Bowl ads: By the numbers
Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some ...
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