Brand ANC damaged by Zuma and the party’s mutual dance to the bottom
A new survey shows voter support for the ANC was tied to their views of Jacob Zuma. Now the public ...
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Tag: research
Media Host launches TV and radio advertising monitoring system, Adlytics
CYBERTORIAL: Want to know what your competitors are up to with their radio and television advertising? Media Host’s new Adlytics ...
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Pitfalls of the Africa Rising narrative in communications
It’s time to put the ‘Africa Rising’ phraseology away and make an effort to understand what makes each country across ...
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Most popular SA news sites in January
South Africans looking for news in January turned to several different websites, but predictably the usual suspects featured in the ...
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Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Sport and social media’s rocky relationship is safe … for now
Sports clubs and players are without doubt the giants of social media. Facebook, Twitter, Instagram and YouTube have a mindboggling ...
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