IAB SA has digital education, transformation and measurement in its sights
Change is underway at the IAB SA, with a fresh crop of digital leaders joining the industry organisation.
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Tag: research
A PR specialist building the right relationships
Home of the Afropolitan, Kaya FM, is looking to build on its current listener base, making line-up changes and introducing ...
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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‘Stoner’ is so last century: Marketing marijuana will be about the buzz
What is clear is that laws legalising the use of marijuana are escalating in the US, and it is going ...
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True community radio with the largest audience in South Africa
With an audience of over 580 000 (past seven day listening, RAM research) Jozi FM can tout itself as the ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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