SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some of the marketers and agencies who faced fire with fire and braved these less... Read more
Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend a fortune on adverts in the hope that an audience you built organically actu... Read more
Giving consumers digital rewards is the best way to encourage them to watch, share and engage with your brand, video content, says Rob Anderson. Read more
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay in business. Read more
If bankers can reward you for using their bank, why shouldn’t beer brands reward you for drinking their beer? That’s the message from Publicis Machine, which recently initiated South Africa’... Read more
Mobile and digital marketing company MobiMedia has launched an innovative in-store competition entry mechanism, which offers consumers immediate feedback and prize notifications, whilst prov... Read more
