Why brands need to use Q1 to turn consumer attention into measurable impact
For many brands, periods of peak advertising demand can be both a blessing and a curse. While audiences are active ...
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Tag: rewards
Vodacom rewards loyalty with ‘most competitive, most ambitious’ promotion yet
Vodacom’s Extra Your Summer campaign kicked off earlier this month with the most competitive data package deal on the market. ...
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Courage under fire: How marketers and agencies made lemonade
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...
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Why you don’t need a Facebook page
Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend ...
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Digital rewards, the future of customer loyalty for video viewers
Giving consumers digital rewards is the best way to encourage them to watch, share and engage with your brand, video ...
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Subservient chickens and having skin in the game
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay ...
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