Tag: rich media

24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel.

During Loeries Creative Week, I attended the Mobile Marketing Association Forum and one of the things that really struck me ...

I hear lots of people in our industry ask the same question about ad technology sales: What challenges do you ...

When will creative catch up to targeting?  Is it even possible for that to happen? The answer is (most likely) yes. By ...

The Media magazine, South Africa’s only independent monthly dedicated to hard-hitting and insightful analysis of the media industry, and print ...

Just a couple of months ago, Pinterest was an obscure virtual pinboard with only a small following. Now, it has ...