The Media magazine, South Africa’s only independent monthly dedicated to hard-hitting and insightful analysis of the media industry, and print partner of TheMediaOnline, will on July 1 launch a digital version, allowing readers and advertisers a unique way to interact with all media industry issues.
“We get a lot of requests for additional printed magazines as well as requests for scans of particular articles that readers would like to share with their colleagues. Having downloadable magazines with additional, informative features will make our content easily accessible,” says Wag the Dog Publishers’ (owner of The Media title) MD, Ronell Buitenbos.
She notes that the scope for advertisers is significant. “If one clicks a broadcaster’s advertisement for example, one can listen to a live radio show. Ads can be linked to YouTube and others allow one to navigate different offerings, such as websites, rate cards and competition entries. This was of course never possible in 2D,” she says.
Currently, there is space for four interactive advertisements, which will grow to 20 in time.
“This is the age of information sharing and connection; it is about mass consumption of media; it is about speed and at times on-the-second news… therefore, to remain informed and up-to-date about trends and topics affecting the industry, especially trends that affect your bottom-line and your strategy, you have to receive insightful, factual, analytical communication. Our printed and digital offerings promise this,” said Wag the Dog Publishers CEO, Sandra Gordon.
Buitenbos and Gordon noted that it was a fitting tribute to The Media’s tenth birthday that it made its foray into the digital space.