Tag: SAARF

The South African Audience Research Foundation has announced what it calls a “new benchmark for media consumption”, the upshot of ...

What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media ...

The members and board of Print and Digital Media South Africa (PDMSA) have endorsed the recommendations contained in the South ...

What does the average reader of print media look like? In a country where rapid societal development is layered over ...

Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the ...

Having four grandchildren under the age of five is a really interesting experience. As an old media hack, observing their ...