Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, ...
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Tag: Scopen
South Africa’s sixth wave SCOPEN study set for May
A key objective of the SCOPEN research set for 2025 is to interview more marketing professionals from more companies from ...
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Agency selection: Forget everything you know about Tinder…
Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more ...
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Marketers searching for the integration unicorn
On the one hand, clients want to keep control of things but on the other, with so many different agencies ...
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Choosing an agency: List, refine, meet and…pitch
The AGENCY SCOPE market trends around agency selection for 2023/2024 vary marginally from the previous study in 2021 across the ...
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Media, creative agency integration key for marketer success
Media-wise, the way in which money is being spent has changed quite dramatically. Yes, we know digital has driven rapid ...
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