Brand archetypes: How to build an authentic visual style on Instagram
Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual ...
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Tag: social media
No country for old racists
The outrage sparked by white supremacists marching in Charlottesville, Virginia took a further turn when reports indicated that at least ...
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Social media in SA is giving consumers power to discipline corporations
More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out ...
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What is really driving public sentiment: Opinion mining the next level in social analytics
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s ...
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Running with bulls, creating narratives for brands – which is scarier?
It’s almost a trite question, yet one which is continually asked of us. ‘What does it take to create award-winning ...
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Paid posts: The possible saviour of online news?
Newspapers haven’t had the best of times in the wake of digital’s rise. While more news is being consumed than ...
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