Are you tired of trying to get your boss’s attention? I know I have watched the traditional publishing business model slowly implode. When I mentioned social media as an option to promote an... Read more
One of the biggest frustrations that we face as we help businesses craft their social media strategies is the idea that social media is a miracle cure for all that ails companies, says digit... Read more
Aegis Media has been hosting a series of ‘digibates’ delving into trends prevalent in the various media industries. Here is a wrap of the most recent, that explored whether socia... Read more
The short answer is yes. And no. Let me explain… Social media can be an extremely useful tool. It helps you to connect to your target audience in real time and to engage on a personal... Read more
Keep in mind that social media is the new PR, says Amanda Patterson. You cannot use it as an advertising platform. It is not the place for a sales pitch. You need to use social media to driv... Read more
More than 3 500 aspiring ‘braai masters’ have entered South Africa’s homegrown reality cooking show, The Ultimate Braai Master being hosted by Justin Bonello, hoping to be in the final 16 te... Read more
