Media moves: Henry Nxumalo investigative reporting grants launched, Grey wins Mazda, new board for ACA
The Media Online's weekly update on people, account and business moves in the media sector.
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Tag: Spark Media
Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Media moves: Raphala Colson Mothoagae joins Hoorah Digital, SABC and ASA ink deal, Tiso Blackstar takes wheel of motoring ads for group
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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The Colour Issue: Magazines in black and white
That South Africa’s magazine sector has issues to deal with is clear, clearly the black and white issue of race ...
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Vital takeouts from the world’s largest programmatic advertising conference
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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