[PARTNER CONTENT] A Local Focus is a Caxton Local Papers and SPARK Media initiative to focus business decision-makers attention on the local newspaper market. Read more
Local newspapers remain an invaluable source of hyper-local content for readers, and thus an invaluable medium for advertisers. Read more
For digital news publishers, the only way out is through accepting our reality that advertising kingpins are no longer local oligopolies but now global oligopolies. Read more
Corporates should include another ‘p’ in their marketing plans, to support proper journalism. This may well be the most effective way to protect our economy and corporate profits. Read more
The only counter to an avalanche of fake news is a trusted, credible and healthy news and journalism sector that uses facts on which to base reporting, without fail. Read more
SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more
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