For digital news publishers, the only way out is through accepting our reality that advertising kingpins are no longer local oligopolies but now global oligopolies. Read more
Corporates should include another ‘p’ in their marketing plans, to support proper journalism. This may well be the most effective way to protect our economy and corporate profits. Read more
The only counter to an avalanche of fake news is a trusted, credible and healthy news and journalism sector that uses facts on which to base reporting, without fail. Read more
SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media. Read more
The Media Online's weekly round up of people, account and business moves in media. Read more
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