Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps. Read more
The concept of networking radio stations is not new. But what is the thinking behind the decision that Robert Marawa will broadcast his new two-hour sport show across Metro FM and Radio 2000... Read more
Sport in SA is an extremely lucrative landscape whether you’re a player, a sponsor, or a fan. Despite the global economic downturn, sponsors and media owners are spending more on sponsorship... Read more
Sport is a crowd-puller but advertisers have realised they can’t rely only on traditional marketing, so they have learnt to adapt, writes Melina Meletakos. Brands that sponsor sport ar... Read more
Sport is ‘make or break’ for many in the media industry. It is big business in media. It sells newspapers, advertising and sponsorships. Whichever way you look at it, sport is a powerful pla... Read more
In a column that first appeared in The Media magazine, Gordon Patterson speculates on the future of sport delivered to you via the gaming console in your lounge. Over the past few months, I’... Read more
