AI in sponsorship: Beyond the buzzword
In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted ...
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Tag: sports sponsorship
SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
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Do the ‘right thing’… for your sports business
Adopting a socially-responsible approach to your sports sponsorship is not just the ‘right thing to do’, it’s also good for ...
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Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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The African football TV blackout could last for a while
The Confederation of African Football has cancelled its media and marketing rights agreement with French company, Lagardère Sports and Entertainment. ...
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Behind the brand: Using sports sponsorship to boost local soccer talent
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the ...
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