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In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted ...
Read moreThe ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
Read moreAdopting a socially-responsible approach to your sports sponsorship is not just the ‘right thing to do’, it’s also good for ...
Read moreThe pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
Read moreThe Confederation of African Football has cancelled its media and marketing rights agreement with French company, Lagardère Sports and Entertainment. ...
Read moreNow in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the ...
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