The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not over for sport sponsorship. In fact, our study indicates it could... Read more
The Confederation of African Football has cancelled its media and marketing rights agreement with French company, Lagardère Sports and Entertainment. The impact has been felt across the worl... Read more
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the brand. Read more
Unlike other sports sponsors, HCL’s involvement is not just about putting logos on jerseys to leverage their brand, but more about their service offering as a digital transformation partner. Read more
Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness in terms of ambush marketing? Official sponsors at UEFA 2016 have bee... Read more
An English barbershop owner and his son have embarked on a massive David and Goliath battle to outbid Thai beer Chang as the front-of-jersey sponsor of their local football team. In what the... Read more
