Beyond the scoreboard
Storytelling can help increase visibility and recognition for women in sport. Sports journalism shapes how athletes, coaches and their achievements ...
Read moreDetails
Tag: sports sponsorship
Bafana Bafana exit triggers 45% drop in South Africa’s World Cup media coverage
South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how national ...
Read moreDetails
When YouTube becomes television
YouTube delivered a television-grade live sports broadcast Comrades Marathon reached a global audience for the first time Streaming innovation enhanced ...
Read moreDetails
The World Cup audience goes beyond the broadcast
2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...
Read moreDetails
AI in sponsorship: Beyond the buzzword
In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted ...
Read moreDetails
SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
Read moreDetails
