Tag: sports sponsorship

Unlike other sports sponsors, HCL’s involvement is not just about putting logos on jerseys to leverage their brand, but more ...

Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness ...

An English barbershop owner and his son have embarked on a massive David and Goliath battle to outbid Thai beer ...

Sports transformation is not just a game; it’s the future for uniting and empowering South Africans. Big brands have a ...

Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms ...

The topic of seeking out opportunities in the final frontier has most definitely not left the boardroom agenda in my ...