Tag: sports sponsorship

Adopting a socially-responsible approach to your sports sponsorship is not just the ‘right thing to do’, it’s also good for ...

The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...

The Confederation of African Football has cancelled its media and marketing rights agreement with French company, Lagardère Sports and Entertainment. ...

Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the ...

Unlike other sports sponsors, HCL’s involvement is not just about putting logos on jerseys to leverage their brand, but more ...

Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness ...