The marketing genius of Spotify Wrapped
Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal. Lo and behold, one of ...
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Tag: Spotify
The art of communicating across markets
The most successful global brands share a common trait: they communicate with one voice while speaking many languages. Not literally, ...
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US brands top the charts in Kantar BrandZ 2025 ranking
US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...
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The impact of AI-powered ChatGPT on digital media agencies and e-commerce
AI powered chatbots might not replace jobs, but they will certainly transform them.
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Time to spin the black circle once again!
In 2023, we have the first full year when sales of vinyl records will have eclipsed CD sales.
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Music streaming in South Africa: new survey reveals musicians get a raw deal
South African musicians have reported only sparse earnings from streaming music online.
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