AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
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Tag: storytelling
Multi-award-winning Gcina Mhlope documentary allows orphans to choose the story they want to tell
Liyana, the groundbreaking animation-documentary mashup, is now streaming first on Showmax in Africa.
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It’s in our DNA: African oral tradition a powerful platform for storytelling
The truth is, stories are not loaded with hard data but rather with something more powerful: emotional data. That's why ...
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Storytelling in the days of media fragmentation
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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