Exclusive: Media agencies under pressure, but they’re adapting to their changing role
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni.
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Tag: strategy
Time to slow down to speed up and stop multi-tasking
Agency teams are masters at multi-tasking... but is this really an effective way of being effective in the fast-paced media ...
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North West FM: Repairing a broken reputation and sorting out a mess
After years of mismanagement and a nasty ownership battle, North West FM seems to be on the up, with committed ...
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Putting music in the hands of listeners, ECR launches 28-day Music Makeover campaign
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. ...
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Data-led, working smarter in an innovative culture: Byron John takes the helm at Vizeum JHB
New Vizeum Johannesburg managing director Byron John is looking to shake things up, by working smarter and letting data take ...
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Future agency stars: A passion for strategy and big dreams
Halfway through the Sum of 21 Academy programme, Mpho Qhomane sees the agency world through a youngster’s eyes, with passion ...
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