Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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Tag: strategy
New business direction, home and visual identity for Gagasi FM
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy.
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Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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Behind the Brand: The current affairs, boundary pushing advertising of Nando’s
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing.
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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Vuma 103 FM: A radically transformed station with a bold manager
The past 18 months has seen Tiso Blackstar Group-owned Vuma 103 FM undergo a radical transformation and rejuvenation. Pearl Sokhulu ...
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